Challenge:
SpineMed had a unique challenge-the company markets an advanced product that is difficult to explain, even to medical professionals! What's more, the solution sought by SpineMed had to serve two purposes: effectively market the product to Doctors and Chiropractors, as well as serve as a training tool for internal staff.

The Canton Group Solution:

• Created a multi-media DVD that highlighted the benefits of SpineMed Therapy Network's therapeutic table for treatment of back and neck problems.
• DVD contains 3-D animation that illustrates the benefits of decompression therapy on vertebrae and spinal nerves.
• 3-D animation allows the user a complete view of how the device works.
• All aspects of production were completed by The Canton Group including, storyboarding, animation, video production, audio production, and media buys.

Results:

• Eliminated the need for a dedicated training department
  DVD proved to be an effective product communication tool for medical professionals
• Click here to view the SpineMed video
  
  

"The work that Canton Group did for SpineMed is unbelievable. Canton finished the project on time and under budget. They eliminated the need for us to hire a media/design firm and completed EVERYTHING in house saving time and most importantly, money."

George Robinson
President
SpineMed